Chloe Lu
making products feel right
senior product & visual designer (eCommerce · agentic workflows)
I'm Chloe Lu. I design brand experiences and build the systems behind them. I help small brands find their visual voice and turn it into something people actually feel. I'm based in Toronto 🇨🇦 and work with clients globally.
Info
I work across brand identity, UX, design systems, campaigns, and code. I use Figma, Adobe Creative Suite, Framer, and Adobe Firefly. I build with React, Webflow, and Shopify. I believe the right visual story finds the people who believe in the same thing. When that happens, the product finds its owner.
Experience
I design across brand identity, websites, ecommerce, app, email, and campaign systems, with a product first focus on clearer journeys, stronger visual systems, and more useful digital experiences across customer touchpoints. At Rogers, I work across TSC, Rogers Bank, and Rogers Xfinity. I’ve also partnered with Driftwoods, Leteago, Longrea Solar, KNP Headwear, and JCY House, building brand identities, digital experiences, print, and motion graphics from the ground up.
Study
I studied Interaction Design at Sheridan College, where I developed a foundation in UX, systems thinking, and visual craft. Early on I realized good design isn't just how something looks, it's how it works, how it feels, and whether it tells the right story.
VIEW MY RESUME
VIEW MY RESUME
Resume
Resume
CHLOE LU
CHLOE LU
2026
2026